I wrote organic and paid Instagram and Facebook posts for Talbots, Our tone always aimed to be optimistic, uplifting, and approachable. My personal filter: Will this make you smile?
Talbots’ “Style Stories” section of their website serves as the company blog. During my time at Talbots, my team was responsible for writing and creating articles highlighting new merchandise.
These three samples all feature influencer parters showcasing Talbots looks. “American Classics” and “Wear Now, Wear Later” were both written by me, and “Seeing Spots” was written by the influencer and edited by me.
A division of EF Education First, the largest private education company in the world, EF Go Ahead Tours offers culturally immersive guided tours to adults of all ages.
As a surprise-and-delight loyalty gift for customers, I partnered with the Creative Director to concept and create a 300-page, hardcover cookbook, which highlights global recipes interspersed with inspiring, on-brand editorial features.
The EF Go Ahead Tours website is constantly evolving on an iterative basis, however we recently undertook a large-scale refresh of the entire site, during which I collaborated with an interdisciplinary team to create an easier user experience and superior search engine optimization.
For full experience, feel free to poke around the website and blog.
The EF Go Ahead Tours Brand Team produces biannual 240-page catalogs, which serve as cornerstone branding pieces to highlight the itinerary offerings, communicate the core differentiators, and express the brand look, feel, and voice.
My role was to co-write and provide creative guidance for all issues.
Throughout the year, we have several multi-channel promotions that serve customers consistent messaging across print, web, email, and social. This example is from our annual Summer Sale and showcases a taste of the print piece, one of many emails, and some fun Facebook ads that show customers how this sale can help them upgrade their summer days.
During my time with TJX, I worked on both TJMaxx assets and TJX inter-brand holiday campaigns for TJMaxx, Marshalls, HomeGoods, and Sierra Trading Post.
Within the seasonal direct mail pieces for TJMaxx, my goal was to highlight new inventory and establish the new branding as we transitioned from the Maxxinista campaign to the Maxx Life campaign.
During my time with TJX, I partnered with an art director to concept and execute social media posts based on category and inventory insight from the buying teams.
This involved planning content calendars, shopping for and styling product, working with art directors during photo shoots, and crafting accompany copy.
Insider info: I’m photographed in about half of these shots!
Rue La La is a flash sale site offering must-have fashion and home ware. During my time with the team, I wrote and oversaw the copy that accompanied the daily sales, including lookbooks and previews, emails, site copy, blog posts, and various marketing projects. Here are just a few samples!
